How To Improve Your Blog’s Instagram Account!!!

So you have a blog and you want people to notice it. Maybe you already have an Instagram account for your blog but want to know how to make it better. Today I’m going to list 5 simple things that you can do today to improve your blog’s Instagram account!

Make It A Business Account

Whether your blog is a “personal” blog or it’s a “business” blog, make your Instagram account a business one. I mean… sure, it’s nice if your family and friends like your picture but I’m preeeeeetty sure you want your readers to know that it’s your blog’s. You want your readers to know that it’s not just any individual’s account – it’s your blog’s Instagram account.

If you want to treat your blog like a business… then treat Instagram like a business. What’s great about having a business account is that your audience can now contact you. Also, insights! With a business account, you have “insights” which is like Instagram’s version of Google Analytics. With insight:

  • you can see
    • how many impressions you’ve hadIG impressions
    • how many individuals you’ve reach
    • how many people have viewed your profile
    • how many website clicks you’ve had through your profile
  • once you have 100 followers, you can see your demographic information.IG demographics


You have to properly fill out your profile! So that when you have people who don’t know about you reach your Instagram, they’ll know just by a quick glance at your profile. I know it can be difficult to summarize yourself and your blog in 150 characters or less, but it can be done! Short, sweet and to the point!

I suggest your profile picture be the same profile picture that you use in your blog – either that or your logo. That way, if your images are the same across all social media platforms, your audience will be able to easily identify you.

My profile looks like this:
IG profile

It includes the same profile picture that I use throughout all of my other social media accounts for my blog and my description is straight to the point so that it lets visitors know right away what it’s about.

The most important thing to include in your Instagram profile is your WEBSITE! Making sure that it is spelt right!


Brand It

If you haven’t done so already, brand your blog. Once you have done so, you can now use the same colors, and fonts to style your photographs.

Sure, you can post whatever pictures you want. But you want your account to be cohesive to your blog. You want your photographs to be cohesive. So that when people see your account, the colors flow… the colors are familiar.

What do I mean by that? If you look at my blog and my Instagram account (and all of my other social media accounts for the blog…) it’s cohesive – the colors are the same. Guaranteed you are going to see a lot of the following colors:

brand colors


#Hashtag Love

Give your post some hashtag love, people!  Hashtags are so important because it is how people search for things that interest them.

Here’s is an example of one of my posts on Instagram:

IG ex

That way if other mama bloggers are looking for other “mamabloggers” on Instagram, my post will come up! Maybe the image I chose will attract them. Maybe they’ll be curious.



Instagram is a social media account so SOCIALIZE! 

  • Share other people’s post as long as it has something to do with your blog and it’s something that you think your audience would enjoy. Be sure to credit the owner by tagging them in your post!
  • Comment and like other posts!
  • Reply to comments on your posts!


If you have a Facebook page for your blog, join Facebook groups for bloggers! There are so many of them! They’re a great way to connect with other bloggers and to promote your blog, your social media and your post.




So, these are 5 SIMPLE THINGS TO IMPROVE YOUR BLOG’S INSTAGRAM ACCOUNT that you can start doing today!


What do you think? Let me know in the comments and don’t forget to check my Instagram @coffeeheartmind !!!!

As always, SHARE THE LOVE!


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5 thoughts on “How To Improve Your Blog’s Instagram Account!!!

  • Chelle Post author

    Thank you, Sarah! It definitely is a simple thing to reply to comments. It gets overlooked a lot and I can see how. I’m sure many bloggers are focused on creating new content and marketing them through social media that they forget to be personable.

  • Chelle Post author

    I feel ya there! Being completely brand new to this blogging game and having started without knowing all the facts – I feel like this past month has been me running around playing catch up with all of the things that should’ve been completed before going live! …but it’s definitely getting there! Let me know once you have your business page set up! 🙂

  • Sarah

    One thing I’ve learned (that you mentioned) is to engage your readers. It’s so simple to just reply to someone’s comments, but it’s often never done. Great thoughts!

  • Breena

    These are really great tips. I have to get in my FB game. I have a personal page but I need to make my business page for my blog. So many things to do!