Meet Lori

Your name: Lori Kullberg

Name of your blog: Fleur de Flamenco

Blog URL:

Blog social media accounts: 

Meet Lori #TheBloggerBehindTheBlog

Let’s get to know YOU:

Tell us a little bit about yourself (mini bio):

What do you do outside of blogging (think school or work): Flamenco dancing!!! ☺ I am also a professional hula dancer and give local workshops on occasion. I love spending time with my daughters and they dance flamenco with me which makes the experience even more special.

What do you like to do on your down time? When I am fortunate enough to have down time, I enjoy reading and listening to music. Going to the beach too!

Blog niche: flamenco dancing, Spanish culture, travel, and generally speaking, inspiration for women to find a passion and dive in!

What’s the purpose of your blog? To capture my thoughts and feelings in a journal-like form as I learn flamenco dancing and progress on my journey. Sharing those experiences with others is also an important element, so readers know they are not alone and can take motivation from my adventures.

Who’s your target? Predominantly female dancers of a mature age, but also anyone who has a passion, anyone who likes to travel to Spain and experience it’s culture, and anyone who enjoys dancing!

What’s the best way for your audience to contact you? I can be reached a number of ways; leaving a message through my blog, a message through Twitter or Facebook, or emailing me directly at

How would you describe your blogging style? That is a good question. I guess I would consider my style to be a storyteller of sorts from a casual, personal point of view style. I write as if I am writing in a diary or journal. I try to keep my posts non-technical and easy to read and relate to.

When did you start blogging? January 2016

What inspired you to start blogging? After three years of taking flamenco dance lessons, I found that I was so passionate and inspired that I wanted to write about it. I wanted to express my struggles, my fears, my triumphs and my funny stories. Initially, my desire was to simply chronicle my adventures to look back on later in life. But it has become a great way to meet dance and travel bloggers from all around the world!

What’s the biggest change in your life since you started blogging? I have met so many people from all over the globe. I always knew flamenco had a universal appeal but I never imagined people from such places as Ireland and India would find interest in my words and stories.

Blogging goals:

  • Short term: to go self-hosted with my site and write more frequently
  • Long term: to expand my readership and obtain more followers

If you could start blogging all over again, what would you do differently? I don’t think I would do anything differently except maybe post more frequently. I am happy with the path my blog has taken and I have stayed true to my original intent. The things I have learned along the way are important lessons.

How do you motivate yourself to continue blogging? Flamenco dancing continues to provide me lots of content for my blog. As I progress with learning this beautiful but demanding art form, new elements are introduced. For example, last fall I went to Spain for the first time which gave me a ton to write about. As long as flamenco is such a central part of my self-expression, the writing follows easily.

What attributes has helped you become successful blogger? I truly think keeping my content natural and real, opening myself up to talk about the sad or disappointing times as well as the happy or satisfying moments is a trait that makes my blog unique. I am not out to teach anyone, I am not selling anything, I am not giving people advice, I am only sharing my soul. There are many blogs out to there to satisfy those other elements. Maybe that’s what makes my blog successful; it is straight from the heart. Also, I try to balance my posts between humorous and serious.

How have you tried to increase your blog traffic? Which way has been the most successful? Yes, I have taken a few steps to increase my blog traffic; joining Facebook blog groups, opening a Twitter, Facebook and Pinterest page. I am newly getting onboard with StumbleUpon and Bloglovin’. The most successful has been Twitter. That is what allowed me to open my niche to travel bloggers.

What’s your favourite social media platform and why? Twitter and Facebook groups. They are the most interaction and engaging and you can questions or feedback answered pretty quickly.

Most of your traffic comes from which social media platform? Facebook

What’s your favourite blogging group on Facebook? Vixen Execs, Blogging with a Smile and Women Winning Online.

Do you have a freebie for your readers? If so, what is it? Do we need to subscribe to receive it?  No, I do not offer any freebies at this time. It is something I am considering for when I go self-hosted.

What’s your greatest win so far with blogging? Things like this; sharing my blog through interviews or guests posts. I recently wrote my first guest post and that was very exciting.

What’s the biggest lesson you’ve so far with blogging? That the blogging world is very full! If I want to get noticed, I need to make my content unique. I have tried to incorporate more photographs and appeal to other niches to increase my traffic.

Has blogging surprised you in any way? If so, how? Yes, it has, but for the same reason as I mention above…I never realized there were so many blogs out there covering any and all topics imaginable!

How often do you publish a post? I try to publish at least twice a month. I know that is pretty infrequent by the standards of other bloggers but it is more important for me to publish quality posts versus quantity of posts.

Have you had writer’s block? If so, how did you overcome it? Oh yes! Doesn’t that happen to every writer at some point? The best way I found to overcome writer’s block is to post something light-hearted and picture heavy. That gives me a little time to think. ☺

Do you have a blogging schedule? Daily theme? Please share! No, but I probably should! I write as the content strikes in me.

Have you guest posted for someone? yes

Do you accept guest posts? If yes, tell us about it! 

I haven’t yet, not for any particular reason, the opportunity just hasn’t presented itself yet. My niche is fairly limited in that regard. I am open to it for the future, though.

Have you made money from blogging? If so, how?


How long had you been blogging before you made any money?


Who’s your favourite blogger before you started blogging and why? (Name and blog URL)

I only followed two blogs before I started mine; a fellow flamenco student from my studio when she started a blog for her college year-abroad in Spain:

Grace en Granada-

And a local singer who also sings flamenco songs:

Flamenco Louisville Cante-

Who’s your favourite blogger now and why? (Name and blog URL) 

For me, right now, I am enjoying very much a blog that a flamenco instructor out of California has. She writes really good articles about things I am learning as a student of flamenco.

Rina Orellana Flamenco

What type of blogs are you interested in reading and why? 

I enjoying reading about other people’s passions whether that be family, travel, cooking, etc.  I think when someone writes about something they are passionate about, it comes through in their writing. It becomes a story.

List the top 5 blogs you are reading currently: (Names and blog URLs)

  1. Messy Mom Bun
  2. Michelle Adams
  3. Rina Orellena Flamenco
  4. Stories from a Closet of Errors
  5. Have Bag, Will Travel

Give advice to someone who wants to start blogging: Write about what you love!!  You will never have a short supply of content that way. There is no topic, no niche, and no community is out of reach when you write about something you are in love with!

Tell us one thing your readers don’t know about you: Since I write about several elements of my life, that is difficult to answer. ☺ Some may not realize I am on this journey at the ripe “young” age of 50, some may not know about my hula dancing, and some may not know I am an identical twin.

Anything else you’d like to share with us? Go for it!!! 

Leave a message for your readers:

I hope you enjoy reading about the adventures of my flamenco dancing journey. I hope you feel my fun, sadness, frustration, joy and pure passion for the art. It’s never too late in life to take charge of your soul and reach for something that gives you purpose!



Do you want to be interviewed for TheBloggerBehindTheBlog segment? Click the link and fill out the form!

Leave a comment

Your email address will not be published. Required fields are marked *