Meet Mae of The Gospel of Beauty!


Your name: Mae Johnson
Name of your blog: The Gospel of Beauty
Blog social media accounts:
Meet Mae
Let’s get to know YOU:
Tell us a little bit about yourself (mini bio): I’m a modern-day multi-tasker—wife, mother and career woman. But in the eyes of my five-year-old, I’m 1/2 unicorn, 1/4 mermaid and 1/4 fairy. I have been a media professional for more than 15 years and currently work as editor for an international magazine.
What do you do outside of blogging (think school or work): Work
What do you like to do on your down time? Shopping, doing crafts and basking in sunsets by the beach
Blog niche: Young Mothers and Females
What’s the purpose of your blog? The Gospel of Beauty is more than just a beauty and wellness, style, home decorating and lifestyle blog, it’s a love letter to my bursting-with-curiosity daughter. Every post is meant to teach her the important and finer things in life, like how to find happiness, how to live healthy, how to decorate her room like HGTV’s Joanna Gaines, how to travel like a Parisian and how to have breakfast at Tiffany’s ala Audrey Hepburn.
Who’s your target? Young women and mothers whose interests are fashion, beauty, wellness, travel and home decorating
What’s the best way for your audience to contact you? thegospelofbeauty@gmail.com
How would you describe your blogging style? My blogging style is casual, friendly and intended to sound like I’m chatting with a girlfriend over a cup of macchiato.
When did you start blogging? I have been blogging one and off for several years, but went back to it in November 2016.
What inspired you to start blogging? My daughter is my muse, so everything I write is inspired by her discoveries and journey.
What’s the biggest change in your life since you started blogging? I feel more creative as I connect to more fellow passionate bloggers.
Blogging goals: To monetize my blog so I can write on the things I love
  • Short term: Increase my traffic and social media followers
  • Long term: Become an influencer so I can run my own blogging business
If you could start blogging all over again, what would you do differently? Build my social media audience earlier.
How do you motivate yourself to continue blogging? To motivate myself, I always tell myself I am writing to document my daughter’s journey so she may learn from my stories and we can create memories together.
What attributes has helped you become successful blogger? Authenticity is very important in blogging.
How have you tried to increase your blog traffic? Which way has been the most successful? I learned to focus on one social media at a time so it doesn’t get overwhelming when starting out.
What’s your favourite social media platform and why? My favorite is Instagram because it is highly visual.
Most of your traffic comes from which social media platform? It’s a mix from Instagram and Facebook.
What’s your favourite blogging group on Facebook? Blogging 101
Do you have a freebie for your readers? If so, what is it? Do we need to subscribe to receive it? This is part of my strategy plan but have yet to start working on a freebie.
What’s your greatest win so far with blogging? I have grown my traffic and am about to hit 1,000 followers on Instagram in a short 3 months I’ve started blogging.
What’s the biggest lesson you’ve so far with blogging? Be authentic. Your readers will know if you are not.
Has blogging surprised you in any way? If so, how? I’m surprised by the level of support bloggers have for each other.
How often do you publish a post? At a minimum, once a week.
Have you had writer’s block? If so, how did you overcome it? It helps that my inspiration is my daughter, so there’s rarely a shortage of topics.
Do you have a blogging schedule? Daily theme? Please share! I plan to do Q-and-A profiles later, but my schedule often revolves around posting topics on five key pillars of the blog: Beauty/Wellness, Fashion, Travel, Life and Home.
Have you guest posted for someone? Not yet, but will consider doing this soon.
For whom?
Blog URL:
Do you accept guest posts? If yes, tell us about it! Yes! I haven’t actively reached out, but will certainly be doing guest posts soon.
Have you made money from blogging? If so, how? Not yet, but I’ve received a few product samples.
How long had you been blogging before you made any money? N/A
Who’s your favourite blogger before you started blogging and why? (Name and blog URL) N/A
Who’s your favourite blogger now and why? (Name and blog URL) N/A
What type of blogs are you interested in reading and why? I prefer lifestyle blogs in general.
List the top 5 blogs you are reading currently: (Names and blog URLs) N/A
Give advice to someone who wants to start blogging: Find your passion. Never start a blog for the money, it’s very difficult to write topics you are not passionate about but focus on because you think they will pay higher than others.
Tell us one thing your readers don’t know about you: I’m a karaoke-lover and enjoys reading Erma Bombeck books!
Anything else you’d like to share with us? Go for it!!! This mommy-daughter believes in unicorns and loves to spread some sparkles through our blog, whether that’s by sharing our mommy-and-me fashion, favorite recipes, travel destinations or love letters with lessons from mommy.
Leave a message for your readers: Pursue the things that set your heart on fire.

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