Meet Sarah of Sleeping Is For Losers!


Your name: Sarah Newcomb
Name of your blog: Sleeping Is For Losers
Blog social media accounts:
Meet Sarah #TheBloggerBehindTheBlog
Let’s get to know YOU:
Tell us a little bit about yourself (mini bio): Sarah is the author of Sleeping Is For Losers, a parenting blog where moms and mom bloggers gather to grow and learn. Having lived her life online since 2003, Sarah is passionate about teaching other moms to harness the power of social media and blogging in an authentic and heart-centric way.
Since 2009, Sarah has been a well-respected freelance writer and television personality, appearing in over 1000 hours of live television and writing for newpapers and magazines world-wide.
Sarah lives in Toronto, Ontario, Canada with her husband, two sons and their beloved cat Gus.
What do you do outside of blogging (think school or work): For years I was an elementary school teacher, but I left that career after having my second son to work as a blogger, freelance writer & tv personality. 
What do you like to do on your down time? I love to read & listen to podcasts, hang out with my husband & two sons, and have monthly ‘girls nights’ with some really great friends. 
Blog niche: Parenting/Blogging
What’s the purpose of your blog? To empower other women to start their own blog, choose their own path in life, and make money while doing it! Being in control of when, where and how you work is the most empowering thing a mom can do for her family – having that flexibility in time but still having the ability to make money is powerful!
Who’s your target? Women (especially moms) in their late 20s & up who are ready to bring in additional income while working from home OR who are sick of the rat race (like me!) and need a viable option for a second career.
What’s the best way for your audience to contact you? sarah@sleepingisforlosers.com (although I’m also always poking around on social media!)
How would you describe your blogging style? I write very conversationally, openly and honestly. I don’t have a “formula” for my posts – when it comes to me, I write it!
When did you start blogging? WAYYYYYYYYYYY back in 2009!
What inspired you to start blogging? I was a brand new mom, very lonely and totally afraid that I was messing everything up. Blogging was really an outlet for me (very similar to a diary) both emotionally and creatively. I never even realized it could also be a JOB!
What’s the biggest change in your life since you started blogging? Um, everything! Blogging really did change everything for me! I went from being a teacher to working for myself, getting paid for my writing & opinions, and even having my own television show. Blogging actually is giving me the life I had always dreamed of but had no idea how to accomplish!
Blogging goals:
  • Short term: To release 2 more ebooks (hot on the heels of my first ebook: “Zero to 1000 Instagram Followers Real Quick”)
  • Long term: To create an ebook series on social media for bloggers and a course that provides bloggers with an exact method to streamline their social media use while still bringing new readers to their site regularly. 
If you could start blogging all over again, what would you do differently? I would have taken it more seriously. I blogged for fun for almost 5 years – even though I was making money I didn’t see the big picture in terms of treating my blog like a business. If I could go back I would have created better connections and relationships with the people I was meeting and seriously considered how to monetize my blog right from the start.
How do you motivate yourself to continue blogging? I really love blogging – it’s the one thing in my life that I’m super happy to work at every single day. That being said, content creation can be difficult, so I have cut back to 1-2 posts each week (much more manageable) so I don’t feel overwhelmed.
What attributes has helped you become successful blogger? I am really passionate about the topics I blog about – if you’re not passionate about it, it’s not worth blogging about (even if you’ve heard you can make money!). I love helping other women figure out how to build success online and I love seeing them have big wins. It’s so exciting! 

I also love to write and learn – those two things alone make for a good blogger because blogging is all about sharing information and teaching others to succeed (no matter what niche you’re in!). 

How have you tried to increase your blog traffic? Which way has been the most successful? Social media was a game changer for me in terms of blog traffic. The more I focus efforts on social media (not just link dropping!), the better I do. Recently, Instagram has been huge for me – even with a relatively small following – and currently brings 1000s of views to my site each month. When you look at social media from a targeted perspective (not “how many followers can I gain”) it really changes everything!
What’s your favourite social media platform and why? Instagram! It’s visual but still has a written element, there are so many users on there, and it is a true way to connect with other likeminded people. I am no pro photographer (that’s for SURE!), but Instagram is such an amazing place to truly connect & grow your social circle (heck, I wrote a whole ebook on it so I must love it!). 
Most of your traffic comes from which social media platform? Instagram & Pinterest (Pinterest is still pretty new to me but I am seeing HUGE traffic boosts when I put effort into it!). 
What’s your favourite blogging group on Facebook? I love “Online Business BFFs” simply because there are so many people in the group so you’re sure to get answers to your questions really fast!
Do you have a freebie for your readers? If so, what is it? Do we need to subscribe to receive it? I have a FREE “Start a Blog in 5 Days” email course that gets delivered to your inbox each day and I have some upcoming challenges surrounding growing your blog (tools, tips & tricks!). If you’re on my email list, you’ll be the first to know about the challenges (they’re so good!). 
What’s your greatest win so far with blogging? Being able to quit my full-time job to blog!
What’s the biggest lesson you’ve so far with blogging? It’s a lot of work. You could spend 14 hours a day on your blog and not be done. BUT it’s work I LOVE so it’s totally worth it!
Has blogging surprised you in any way? If so, how? Blogging has really changed over the years. It started as a conversation and now it’s a money-making tool. I’m still blown away by how much money some bloggers make!
How often do you publish a post? 1-2 times each week.
Have you had writer’s block? If so, how did you overcome it? I had a year-long period where I struggled with writers block – then I realized that it was because I was writing about content that I didn’t really care about. When I started focusing on content that mattered to me and made me happy, that writers block was gone!
Do you have a blogging schedule? Daily theme? Please share! I wish I did:) I usually write my post for the week on Monday (sometimes I write two). I wish I was able to batch write my posts but I just don’t operate that way. Then I spend about an hour on social media, write emails to sponsors or clients I’m working with, respond to blog comments, create graphics, and work on my next ebook. By the time I’m done all that it is usually time to pick up my kids from school (and that’s when I stop working for the day). I focus on my blog from 9-3pm each day (and very rarely move from my computer) but the rest of the time is focused on my family. 
Have you guest posted for someone? I actually don’t guest post. I do enjoy speaking as a guest on podcasts, virtual summits, & YouTube. I look forward to doing that more and more. 
For whom?
Blog URL:
Do you accept guest posts? If yes, tell us about it! I don’t currently accept guest posts.
Have you made money from blogging? If so, how? Absolutely! I make money through multiple income streams (that’s SO IMPORTANT!). I have a whole post on how to make money blogging (and how I make money blogging) that may be useful: http://sleepingisforlosers.com/make-money-blog-monetize/
How long had you been blogging before you made any money? I started making money very quickly, within the first 3 months of blogging…but quite honestly that was just really good luck. I was offered an opportunity to write for a blog collective and make $200 each month. It was a fluke but it also opened my eyes to the possibility of income through my blog!
Who’s your favourite blogger before you started blogging and why? (Name and blog URL): I actually had never read a blog before I started blogging! I went into blogging totally blind (and to be honest, there aren’t many bloggers still around from 2009 when I started). 
What type of blogs are you interested in reading and why? I love reading blogs about business, mindset and reaching your goals. I look to blogs for inspiration and motivation (but truthfully I tend to listen to podcasts more than read blogs at this point). 
Give advice to someone who wants to start blogging: DO IT! JUST START! Don’t worry about being perfect in any way – just get your blog started. Once you get the ball rolling you’ll be able to discover if you truly love blogging…and if you do then you can focus on monetizing & changing your life!
Tell us one thing your readers don’t know about you: I can crush a box of macaroni and cheese in one sitting (not even an issue!). 
Leave a message for your readers: Don’t be afraid to put yourself out into the world. The best thing you can do for yourself and your family is to just put yourself out there – your ideas, your thoughts, your struggles, your wins. THEY MATTER! Focus on building small but dedicated groups of friends online and you will see your success skyrocket! 

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