Meet Jenna of The Urben Life!

Your name: Jenna Urben
Name of your blog: The Urben Life
Blog URL:
Blog social media handles: @theurbenlife
  • Bloglovin’:
  • Facebook: @UrbenLife/
  • Twitter: @theurbenlife
  • Instagram: @theurbenlife/
  • Pinterest: @theurbenlife
    Meet Jenna
    Let’s get to know YOU: 
    Tell us a little bit about yourself (mini bio): I graduated from UT Dallas with my B.A. in Emerging Media and Communication AKA social media 😉 The Urben Life blog was established in 2016, a couple months after I married my high school sweetheart and took his last name. Hence the name of this blog! My husband and I are both lactose intolerant and I have an egg sensitivity, so all of my cooking is dairy-free and egg-free – sometimes vegan.

What do you do outside of blogging (think school or work): Outside of blogging I work as a digital marketing and social media strategist. I took my love and knowledge of social media and blogging to create my digital marketing business.

What do you like to do on your down time? During my down time I enjoy practicing yoga, walking outdoors, binge watching Netflix, and planning future vacations!

Blog niche: Food

What’s the purpose of your blog? The purpose of my blog is to share dairy-free and egg-free recipes!

Who’s your target? My target audience loves experimenting in the kitchen and has an open mind when it comes to cooking. Both newbies and seasoned cooks!

What’s the best way for your audience to contact you? I can be easily reached via social media or email.

How would you describe your blogging style? My blogging style is very transparent and much like having a conversation with me in person.

When did you start blogging? I started The Urben Life in the spring of 2016, but I’ve been blogging for years.

What inspired you to start blogging? As I mentioned, I have blogged for several years but never “seriously” or on schedule. With The Urben Life, I was inspired by my husband to start blogging about our new life and the recipes we create together.

What’s the biggest change in your life since you started blogging? The biggest change in my life since I started blogging was being more mindful when plating and serving food – you know, for the gram! But really, I have become one of the those who take photos of their food before they eat.

Blogging goals:
  • Short term: I would love to grow my following and connect with other food bloggers.
  • Long term: Having an established blog with a loyal following would be a dream!
If you could start blogging all over again, what would you do differently? If I could start blogging all over again, I would create a Facebook page at the same time as my other social media accounts. I never realized what a great tool Facebook pages can be for bloggers. The groups are amazing too, it’s so nice to have that support!

How do you motivate yourself to continue blogging? My blog focuses around dairy-free and egg-free recipes. For me, the recipes I share are part of my life. I am constantly motivated to create and experiment with new foods to share with others. 

What attributes has helped you become successful blogger? I am a compulsive planner, so I love having my posts planned out months in advance. This has really helped because I’m able to focus on networking and moderation, while also creating new content and repurposing old posts.

How have you tried to increase your blog traffic? Which way has been the most successful? I have increased my blog traffic by connecting with other bloggers in Facebook groups. I have also identified several hashtags to use on Instagram and Twitter. 

What’s your favourite social media platform and why? I really love Instagram! My favorite part about blogging is getting to share recipes and connect with others. I love how easy it is to chat with others.

Most of your traffic comes from which social media platform? Most of my traffic comes from Facebook and Pinterest.

What’s your favourite blogging group on Facebook? 

Do you have a freebie for your readers? If so, what is it? Do we need to subscribe to receive it? I am in the process of creating dairy-free and egg-free eBooks. I plan to have some freebies! 

What’s your greatest win so far with blogging? My greatest win with blogging so far is growing my followers organically.

What’s the biggest lesson you’ve so far with blogging? The biggest lesson I’ve learned so far with blogging is the importance of quality photographs. One of my blogging goals for this year is to go through my old blog posts and do some content upgrades. 

Has blogging surprised you in any way? If so, how?

How often do you publish a post? Most of my posts are scheduled out months in advance. I try to have posts published 2 times a week, but occasionally I will sneak an extra one in there.

Have you had writer’s block? If so, how did you overcome it? I have experienced writer’s block, but I overcame it by stepping away from my laptop for awhile, going on a walk, then connecting with others on social media.

Do you have a blogging schedule? Daily theme? Please share! Absolutely! I am still learning from my analytics but I generally post 2-3 times a week. It’s currently Monday, Thursday, and once during the weekend. When I first started out I was sharing wedding planning tips and those would go out on Wednesday.

Do you accept guest posts? If yes, tell us about it! I would be happy to accept guest posts! Of course, I am looking for somebody who lives a dairy-free and egg-free lifestyle – possibly vegan. I would be interested in having a guest blogger post
 their original recipes or in regards to switching to a dairy-free and egg-free diet.

What type of blogs are you interested in reading and why? I am interested in food blogs because I like connecting with other foodies. Dallas lifestyle blogs are fun to follow as well! I also love wedding blogs because wedding planning is a (not so well) hidden passion of mine.

List the top 5 blogs you are reading currently: (Names and blog URLs) 


  1. Pinch of Yum (
  2. Minimalist Baker (
  3. Hungry Haley (
  4. Simple Vegan Blog (
  5. Brighton The Day (


Give advice to someone who wants to start blogging: DO IT. Seriously! Don’t be afraid of what other will think or say, just trust in yourself and start your blog. I would recommend planning out at least the first month, get posts scheduled, and start networking on Instagram and Facebook.

Tell us one thing your readers don’t know about you: 

Anything else you’d like to share with us? 
If we’re not already following each other on social media, leave me a comment and let’s connect!

Leave a message for your readers: 
Thanks so much for learning more about me as a blogger and my blog! I share tidbits from my life, but rarely in-depth insights or photos of myself so this was fun!

Do you want to be interviewed for TheBloggerBehindTheBlog segment? Click the link and fill out the form!

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